10crowdfundingbenefits

An article just released on Forbes titled “Top 10 Benefits of Crowdfunding” makes the case for crowdfunding by presenting ten strong benefits.  Most apply to donation/reward-based crowdfunding, but a few can be applied to the equity model as well.  It’s nothing new but serves as a nice reminder of why crowdfunding has the potential to revolutionize fundraising and recharge the economy.  They are listed below:

  1. Access to capital
  2. It hedges risk
  3. It serves as a marketing tool
  4. It gives proof of concept
  5. It allows crowdsourcing of brainstorming
  6. It introduces prospective loyal customers
  7. It’s easier than traditional applications
  8. It’s free PR
  9. It provides the ability to pre-sell
  10. It’s free (more or less, especially with the all-or-nothing model)

You can read the full article and more detailed explanations on the Forbes website by clicking here

** Date: October 12, 2012